My Informs - GOURMET PASSPORT APP LAUNCHED IN NEW DELHI

Rocky Mohan, founder, Delhi Gourmet Club; brand ambassador Old Monk Rum and celebrated cook book author has announced the launch of Gourmet Passport app in New Delhi, a digital platform that enables the customer to redeem a coupon for a main course meal at any of the restaurants on the app, following the success of the Gourmet Passport book. The app is based on the same concept – buy one main course and get one free. It currently includes 80 top rated restaurants in Delhi NCR including 46 five-star restaurants.

Mohan, elaborated, “We have introduced three packs on the app that enable the customer to buy coupons for the respective restaurants. It is easy to use the app as one only has to announce the intention while paying the bill at these restaurants. A few clicks and you would have saved a good amount on your bill. Today, diners are looking to interact with their most loved restaurants digitally and on the move. This is why we think the features of the app are so up-to date.”

Talking about the benefit to the restaurants onboard, he added, “It is such a dynamic platform that we will be able to add restaurants every week. The merchants (restaurants) on the app have access to a panel where they can check the number of coupons redeemed which also tell the footfall. They would be given a four-digit code that they have to enter in the customer’s smart phone once they ask for redeeming the coupon.”

There will be 10-15 new restaurants added to the app in the coming week and will be expanding to Mumbai, Bangaluru and Pune in the coming months. The app is a separate entity from the group, Mohan announced.